At Pye Tait Consulting we utilise social media platforms to glean insightful and valuable qualitative information as well as to engage with industry professionals and policymakers.
Social listening allows us to tap into immediate data and information as it arises and to monitor reactions. This allows us to complement quantitative data with in-depth qualitative opinion and experience and to gain deep insight into the strengths and weaknesses of an industry or, in some cases, our clients.
We are able to reach out to a variety of different participants, stakeholders and industry professionals to take part in our research.
Large amounts of social media information is processed through our in-house NVivo software to deliver deep insights and lessons.
Social media is a powerful, modern tool which – if carefully and thoughtfully deployed and analysed – delivers valuable insights to leverage traditional quantitative research.